Application of the Digital Transformation and it`s Relation to the Performance of Agricultural Extension at Menufia Governorate, Egypt

Emam, Dina H.; Shair, Samar Gamal

doi:10.21608/asejaiqjsae.2023.294619

Application of the Digital Transformation and it`s Relation to the Performance of Agricultural Extension at Menufia Governorate, Egypt

Document Type : Original Article

Authors

Dina H. Emam ¹
Samar Gamal Shair ²

¹ Department of Rural Sociology & Agricultural Extension,Faculty of Agriculture, Cairo University, Cairo, Egypt,

² Department of Agricultural Extension and rural sociology, faculty of agricultural menofia university

10.21608/asejaiqjsae.2023.294619

Abstract

This research aimed to: 1) Determine the level of application of the digital transformation in agricultural extension from the viewpoint of extension personnel 2) determine the level of extension service performance in the agricultural extension organization and 3) examine the relationship between the degree of application of the digital transformation in agricultural extension from the viewpoint of extension personnel and the degree of extension service performance in the agricultural extension organization .five districts (Shibin el kom, Quweisna, Birket el Sab, Menouf, Ashmoun) are selected randomly from EL Menoufia governorate as a geographical framework for the field study. Data were collected using a questionnaire administered on a sample of a 135 of the extension personnel in the studied governorate, during the period from October to November 2022. Frequencies, percentages, mean, range, relative weight and Pearson's simple correlation coefficient were used for data analysis and presentation. The study revealed that the average score for application of the digital transformation in agricultural extension in Egypt reached 56 degrees, representing about 64.4% of the total score of the scale, and the average score for extension service performance in the agricultural extension organization reached 50.3 degrees, representing about 69.9% of the total score. The research also revealed the following relationships:

A positive significant correlation at the 0.01 level of significance between all components of digital transformation and degrees of extension service performance.
A positive significant correlation at the 0.01 level of significance between strategy as a component of digital transformation and responsiveness, reliability and tangibility and at 0.05 level with guarantee.
A positive significant correlation at the 0.01 level of significance between organizational culture as a component of digital transformation and responsiveness, tangibility and guarantee.
A positive significant correlation at the 0.01 level of significance between leadership as a component of digital transformation and reliability, tangibility, sympathy and guarantee.

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