Studying Some of the Export Marketing Extension Needs for Potato Farmers in One Village in Kom Hamada Province of in Beheira Governorate

This research aimed to identify some of the marketing needs of potato farmers in one of villages in Kom Hamada province of in Beheira Governorate.  This area  was selected as one of the most important centers of the province where potato cultivation is concentrated, which calculated as 17503 feddan, and El Haden  village was selected as of the largest villages in kom Hamada province in terms of area cultivated with potatoes, reaching 1775 feddan for the conduct of this research The statistical data used in the arithmetic mean, the frequency tables, the percentages, the simple correlation coefficient (Pearson), and the multiple regression coefficient were collected by means of the questionnaire by a random sample of the potato crop farmer 85.     
The results showed that 81.17% of the total number of investigated farmers had medium and high indicative requirements for export marketing of potato crop. The results indicated a significant correlation between the degree of export marketing extension requirements for potato growing and the variable age, experience in potato crop cultivation  at the potential level 0,05, The correlation between the dependent variable: the educational level, the average yield per feddan of the potato crop, the average  of feddan return  per yield, the participation of rural organizations, the communicative openness, novelty, marketing knowledge, the trend towards potato cultivation and satisfaction with agricultural extension work at the probabilistic level 0.01. The effect of each of the following independent variables was significant: the experience in potato crop cultivation, the average of potato feddan return per t yield, the communicative openness, the marketing knowledge, the trend toward potato cultivation, satisfaction with agricultural extension work, Based on the calculated value of 3,757 - 4,087, - 5,206, - 4,098, 3,886, and 4,264 respectively. Moreover, these variables contribute to the interpretation of about 80% of changes in the degree of marketing extension requirements on R² value, that is, 0.796. The most important problems faced by the farmers concerned when marketing the potato crop: The weakness of the marketing role of the agricultural extension in raising the awareness of the farmers about the export specifications of the potato crop, and the intermediaries are the ones who determine the price of the crop Making the difference between the field and logistic price is significant, The absence of a marketing system through export terminals for the potato crop, the absence of a reliable source to obtain the good seeds required for export, the absence of control over the imported seeds, and the lack of identification of new marketing outlets. Exporting companies depend on exporting their crops first without considering the crop of farmers.