A Study of The Effect of Some Extension Methods As One of Variables Correlated with Rural Women in Making Participation Decisions Related to Some Animal and Plant Products in Some Villages of Behaira and Gharbia Governorates

 
 
 
This research mainly aimed to study the effect of some extension methods upon contribution of rural women in making decisions related to some animal and agricultural products, through the following sub - goals:
-    Study of some characteristics of the respondents.
-    Identify contribution degree in making marketing decisions.
-    Identify the main extension methods displayed for rural women.
-    Study of the effect of some independent variables upon the participation degree in making marketing decisions.
-    Identify the main problems that affect upon the participation in making marketing decisions
-    And finally the proposed solutions from the point of view of the respondents.
Data were collected from a purposive sample consisted of 180 rural women from some villages in Behaira and Gharbia Governorates.
 
The main findings are:
- There is a lake of contribution degree in making marketing decisions, as (38.3%) of the sample have a low degree of contribution, (41.1%) have medium degree, while (20.6%) only of the sample showed a high degree of contribution.
-  The study founded that the main extension methods that displayed to the respondents to get the marketing knowledge and information are: visiting of the female agricultural agent to houses of rural women, meeting with the agricultural agent, directed rural T.V and Radio programs, demonstrations, visiting the developing projects, and finally the extension prints.
-    The study founded a significant descending relation between the contribution degree in making marketing decisions and each of: displaying of some extension methods, information resources, age of the respondents and plant and animal products.