Awarness and Purchasing Decisions of Consumer toward Eco-Friendly Texile Products

Document Type : Original Article

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Abstract

The Study aims to identifyAwarness and Purchasing Decisions of Consumer toward Eco-Friendly TextilProducts.
This study was conducted on a accidental Sample Of 300 Consumer in Alexandria. The data were collected by using a questionnaire through personal interview. The data were analysed statistically using spss were prercentages, frequency table and sample correlation coefficient .The study reveald that :-
-knowldeges and practices of participants toward Eco-Friendly Textile products were low, Consumer Attiutdes desire to choose Eco-Friendly productys.
-Low percentage of the Participants with rational purchasing Deiesions toward Eco- Friendly Textile products.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
-There were statistically a positive signicficant correlation between knowledges, practices, and Attiduts of participants toward Eco-Friendly Textile products and  the Level of Educatin, type of Housing at a probability of 0.01, also there were positive significant correlation between practices and Attiutdes of participants toward Eco-Friendly Textile products and income at a probability of 0.05.
-The results showed a positive significant correlation between Awarness of participants toward Eco-Friendly Textile products and Level of Education, Income. at a probability of 0.01, and  age, type of  housing at a probability of  0.05

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